SCHOLASTIC ANNOUNCES ANNUAL SUMMER READING CAMPAIGN
To participate in the Scholastic Summer Reading program, children must create an account on School Residencewhere they can:
- Read free e-books and enjoy author videos read aloud. Children will have access to a selection of e-books in their entirety, which they can read all summer long. Titles include favorite series such as Goosebumps, Puppy Place and I Survived. Additionally, kids can also enjoy a variety of read-aloud videos, including The word collector and Form.
- Attend virtual author events. Kids will be able to interact directly with best-selling and award-winning authors each month, including Scholastic Summer Reading Ambassadors Claribel Ortega (Witches, ghost squad), Justin A. Reynolds (It’s the end of the world and I’m in a bathing suit, Miles Morales graphic novel series), Christina Soontornvat (Diary of an Ice Princess series) and RL Stein (Goosebumps series). Each event includes a moderated chat feature to encourage questions for the author as well as behind-the-scenes information, and sometimes kids even write a short article with the authors.
- Help unlock a 100,000 pound donation. Each consecutive day, a child checks into the Summer Zone, creates a Reading Streak™, which will help unlock a giveaway of new free print books from Scholastic. Save the Children will distribute the 100,000 books to children in rural communities across the country with limited or no access to books.
- Earn play milestones and rewards. Over the summer, kids will have the opportunity to earn trophies, virtual items, and in-game tokens for their Reading Streak progress. Throughout each level of achievement, kids will collect new virtual rewards and accessories for their digital avatar.
- Join a community of readers and create reading circles. Kids can interact with friends and make new companions along the way. Home Base’s summer area provides children with a social platform centered around reading: book-based games and activities, dance parties, and more. Kids can join and name their own “circles” to track group reading progress related to global book donation, start community conversations, and write and share their own stories, comics, and artwork, all in their own Newsfeed special group.
- Share reading progress. At any time throughout the summer, children can download and print personalized reports to share their individual reading progress with their caregiver and/or educator.
Additionally, as part of summer reading efforts, the company has partnered with 2,500 outlets nationwide to offer special discounted editions of the first title in select chapter books and tier series. intermediate. The Scholastic Series summer reading promotion features an assortment of 12 kids’ favorite series, including New York Times bestsellers Dragon Masters, I Survived and The Babysitters Club.
“At Scholastic, we know it’s important for children to keep reading throughout the summer. We also know that serial books, in particular, have the power to create consistent and healthy reading habits in children. children”, said Ellie BergerExecutive Vice President and President, Trade Publishing, Scholastic. “We are committed to increasing access to books that will create lifelong readers in a variety of ways: through our long-standing partnership with Save the Children, through our value-priced editions which can be found at retail and on our very own digital destination for kids, Scholastic Home Base.”
“Children can accelerate their learning when they read regularly during the summer. But almost two out of three low-income children do not have books at home,” he added. said Betsy ZorioVice President of US Programs for Save the Children. “Through Scholastic and its Summer Reading Campaign, Save the Children will be able to donate books to young readers who need them most, sparking the joy of reading across rural America this summer.”